Lynnfield MA Grand Opening, September 27-29



One of the best parts of my job is new store openings – bringing together our store and corporate staff, our vendor partners, and our community partners to throw a great event for you, our customers. With that, I’m psyched to announce the details of our Grand Opening at MarketStreet Lynnfield (MA) next weekend, Friday September 27 through Sunday September 29.

photo 3What’s going on, you ask? Well, here’s just a taste…

Our official ribbon cutting is Friday September 27 at 9:30am with remarks from our new CEO, our District and Store Managers, and our partners at Ipswich River Watershed Association. Doors open at 10am.

Have you picked up a scratch ticket in-store? If so, bring it back during our Grand Opening to find out what you get! It could be worth up to $100! Haven’t picked one up yet? Stop by the store now through Thursday September 25 and pick one up.

The first 50 People to enter each day receive a FREE gift (limit one per family)

  • Friday – EMS tote bags
  • Saturday – Osprey totes, stickers and schwag
  • Sunday – SmartWool socks

And the prizes… oh, the prizes. Our vendors love YOU, so they’ve ponied up a slew of great prizes**. We’ll be drawing one lucky winner for each of our Grand Opening prize packages:

  • Wilderness Systems Tsunami 120 kayak, Werner Camano paddle, Stohlquist Wanderer PFD, and Optic Nerve sunglasses
  • Osprey Volt backpack, stuffed with a Big Agnes Fly Creek Ultra 4L Tent (!), Leki Corklite Trekking Poles, a Jetboil Sumo Group Cooking System, and a few other goodies
  • Osprey Viva backpack, stuffed with a Big Agnes Fly Creek Ultra 4L Tent (!), Leki Women’s Jannu Aergon Trekking Poles, a Jetboil Sumo Group Cooking System, and more.


Not one of the Grand Prize winners? We’re ALSO giving away great prizes every hour, all three days! While I’d love to list all the prizes, that would likely make you drool on your keyboard. So, instead I’ll list the AWESOME vendors that have contributed: The EMS Kayak and Climb School, Julbo, Adventure Medical Kits, Petzl, Oboz, Sea to Summit, The North Face, Keen, Princeton Tec, Merrell, Optic Nerve, Black Diamond, Gibbon Slackline, Timbuk2, Nite Ize, Marmot, Native Eyewear, Camelbak, and Cascade Designs. All you have to do is come in, fill out an entry form, and you’re in for that days prizes!

Other Promotions & Offers*:

And there’s more… throughout the weekend, visit us to meet representatives from your favorite national brands, get to know our expert Foot Guru and other great staff, and gear up for your next outdoor adventure!

It all starts here!

Eastern Mountain Sports at MarketStreet Lynnfield

Exit 43 off of I-95/128N

(781) 334-4516


The fine print:

*Offers valid at Eastern Mountain Sports Lynnfield on September 27-29, 2013, while supplies last. See store for details.

**No purchase necessary. Must be 18+ to enter. Prize list subject to change until 9am on Friday 9/27/13. Hourly winner will be drawn at random from all entries received on the entry day until the time of prize drawing. Grand Prize winners will be drawn at random from ALL entries received on all three days.See official sweepstakes rules and prize list in-store during business hours, September 27-29, 2013.

Beth Marchand

Beth's love of skiing and summer camp led her to a career in the outdoors. After spending 13 summers at Girl Scout camp on Lake Winnipesaukee, obtaining degrees in wildlife & environmental education, and working 4 years with NH Project Learning Tree, Beth joined Eastern Mountain Sports. As marketing manager, she handles media & advertising, events & sponsorships, new store openings, conservation projects, and more. On the weekends, Beth and her husband, daughter, and dog can be found roaming the mountains, waters, and woods of Northern New England.