The brands behind The Nor’easter

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The brands behind The Nor’easter

Competitions with some of the best climbers in the world and live performances from bands like RJD2 and G. Love & Special Sauce provide extraordinary bursts of excitement to the Nor’easter but for me, the heart and soul of the event always resides in the vendor village. In addition to colorful displays, tons of new gear, interactive games and contests, and of course TRUCKLOADS of SWAG, there’s nothing quite like getting your questions about your favorite outdoor brands and products answered by the people who know them, sell them, and in some cases, design/develop them. At the 2011 Nor’easter, we were honored to welcome many of our most popular brands. Here’s a photo recap of who was there and what they had going on.

In addition to sponsoring the SmartWool Ridiculissima race that raised $7K for the VT Irene Flood Relief Fund, Merrell displayed their latest trail running and barefoot styles.

Pauline Lim delight the masses with the latest in tasty energy from Clif Bar.

Osprey backpacks are consistently among the favorites of Eastern Mountain Sports employees and festival goers got the chance to find out why.

The North Face sponsored the finals of the UBC Pro Tour and gave festival goers a sneak peek at their fall product.

Ken MacDonald and Nick Berger from GoPro showed off a truly remarkable video that was shot with their cameras.

The crew from SmartWool always makes a big statement.

The Thule tent had all the fine-tuning and efficient mounting advice you can handle along with a hugely entertaining Dash and Stash contest to see who could load a kayak, bike and cargo box the fastest.

It’s always “Recess” at the Keen booth and Ridiculissima fun runners were all over it.

The Petzl crew was on the scene with “the best free posters at the show.”

Some VERY interesting swag from the Polartec crew whose performance fabrics can be found in the majority of EMS brand fleece jackets, vests and pants.

Sarah from MSR showed everyone just how fast the Reactor stove can boil water by making coffee for anyone who stopped by.

Festival goers lined up to put Marmot’s Precip jacket to the test under their camp shower.

Seeing Nemo’s latest tents up close and personal is good, getting your questions answered by Nate Philipps – the senior designer who helped create them is even better.

Bill from Nite Ize broke out his retro EMS fleece to compliment his colorful display of LED products.

The Teva booth featured a popular display of their sandals and flips plus FREE on-the-spot screen printed t-shirts from Catalyst Designs of Burlington!

Camelbak offered some great advice on staying hydrated.

The Black Diamond featured their latest biners and cams along with this sweet display of headlamps that looked good enough to eat.

Nikki from SurfTech attracted a crowd of new stand up paddleboard fans. Well, we’re pretty sure they were there for the paddleboarding.

As you can see, the vendor village at The Nor’easter was THE place to see, touch and try the latest and greatest in outdoor gear. Our sincere thanks to all the brand partners who spent upwards of 12 hours each day unloading, setting up, talking, breaking down and doing it all over again. See you all next year!

Jim Darroch


Jim's love for the outdoors began with family camping trips in "Brady Bunch" style canvas tents and progressed to backpacking adventures with the Boy Scouts. In 2007, he fulfilled his teenage dream by joining Eastern Mountain Sports as Brand Communications Manager. When he's not in the office, you'll find Jim kayaking, hiking, and mountain biking around the Monadnock Region and throughout New England with his wife Brenda and his dog Brewski.